How can you turn wet pet food demand into profitable growth?
Wet pet food is evolving fast as many pet owners demand healthier recipes, better value, and more sustainable packaging. At the same time, producers are looking for ways to premiumize, differentiate, and protect margins in an increasingly competitive category. The question is how to meet these expectations without adding complexity or cost. That is where shifting from cans, pouches, and alu trays to Tetra Recart carton packages can change the game.
How we drive your wet pet food success
Discover how Tetra Recart helps you develop and scale wet pet food products that meet owner expectations for health, value, and convenience. Our step‑by‑step overview shows how we support you from insight and concepting through recipe trials, package design, industrialization, and co‑packing.
What do pet owners look for in a pet food package?
Pet owners know what they’re looking for in a package, and they also know what they’re missing. We carried out consumer research to find out what their priorities are, and which packaging best meets their needs. Want to know more?
Our smallest retortable package – for small pet portions
Tetra Recart® 100 Mini is our smallest retortable carton package—perfectly sized for smaller portions of wet pet food. Give pet owners the ideal serving in a compact, easy-to-open, and reclosable format that supports modern, paper-based packaging preferences.
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First in the world with new carton
Norway’s largest retail group is phasing out metal cans in favor of other alternatives such as cartons. The company is first in the world with the new Tetra Recart 100 ml carton.
The transition towards wet dog and cat food in Tetra Recart cartons is not a one-time event for the company.
Explore what else Tetra Recart can do
Tetra Recart is not only a strong fit for wet pet food—it is proven across a range of shelf‑stable foods. Discover how the same paper‑based, space‑efficient format can add value in other categories.
Make a cost analysis of your pet food packaging operations
Ready to find out if Tetra Recart is a good fit for your business? Get the answers you need with a system cost workshop. This is where leaders from your company and our experts collaborate to explore the opportunities and challenges that come with adding Tetra Recart to your portfolio.
1. 12% more 390ml packages, and up to 50% more 100ml packages on each pallet and truck. Based on internal simulations comparing Tetra Recart to cans and jars of equivalent sizes.
3. The FSC licence code of Tetra Pak is FSC™ C014047 - Tetra Pak FSC™ Certificate