Packaging Insights

About Packaging Insights

Welcome to the Tetra Pak Packaging Insights page. Explore our cases & articles to learn more about how we have developed a range of packages to protect both the nutritional value and the taste of the products inside. Thanks to Tetra Pak technology, the packaging and distribution of liquid and food products to the consumer has been greatly facilitated.

Packaging cases & white papers

Expanding portfolio to meet consumer demands

It can be difficult to keep up with consumer demands, especially when tastes can change dramatically and new trends can emerge seemingly in an instant.

Expand your portfolio to keep up with consumer demands⁠

Tea with ginger and honey in Tetra Prisma Aseptic carton

Ready-to-drink herbal beverage for younger generation

When New Concept Product in Thailand wanted to expand its business, they teamed up with Tetra Pak to launch a new tea ginger drink for on-the-go consumption

Ready-to-drink herbal beverage attracts younger generation⁠

Increase Tetra Rex production with optimized filling

Discover how the new patented technology, optimized filling, allows you to increase machine speed and fill more difficult products.

Learn more⁠

Stay on top of consumer trends

Current consumer trends and UHT technology – a perfect match? Absolutely.

Read more stay on top of consumer trends⁠

Scan and win promotion builds consumer loyalty

A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.

Learn how a dairy producer increased sales and generated consumer loyalty⁠

Boosting sales of nectar drinks with scan and win

Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.

Find out how a scan and win promotion generated consumer loyalty⁠

Couple having coffee looking at smartphone,

Virtual currency boosted sale

The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.

Find out how virtual currency boosted sales⁠

Climate change, water scarcity and consumer health are among challenges

Challenges, trends, opportunities in juice & still drinks

Climate change, access to water, energy costs and the health trend among consumers are among the trends facing the juice, nectar and still drinks industry.

Explore the Challenges, trends and opportunities in juice, nectar and still drinks industry⁠

Providing critical nutrition to those in need

The COVID-19 pandemic has put unprecedented pressure on food supply chains worldwide, where meeting any unexpected request truly challenges lateral thinking

Natural fit: beckers bester & Tetra Pak® Craft packaging

With the domestic juice market in decline, German producer beckers bester set out to find a package that would help its new range of organic juices and nectars

Customisation is key for TINE

Tetra Pak worked closely with TINE, Norway’s leading dairy producer, to provide filling equipment and automation solutions for its new plant at Bergen

Discover why Customisation is key for Tine⁠

The rise of ambient yoghurt

Ambient drinking yoghurt, which does not need refrigeration, is popular among Chinese consumers and is now spreading across Asia Africa and Latin America

Read more on The rise of ambient yoghurt⁠

View all packaging insights⁠

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