Insights

Trends, research and insights

At Tetra Pak, we strive to help food and beverage manufacturers make informed business decisions. We do this through our continuous research and analysis of market and consumer trends and insights. Find the latest here.

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White papers
Case articles
Handbooks

Understand the latest consumer and retail trends

With every trend comes new opportunities. Our regular Trendipedia reports highlight the emerging trends that could be piquing your consumers’ interest. We propose 'thought starters' for new business opportunities, based on these emerging trends. Maybe just a small tweak in your package size, communication style or product recipe is all it takes to tap into the Zeitgeist?

Trends, research & insights

Tetra Pak Index 2021

The 14th edition of the Tetra Pak Index explores how the consumer landscape has been reshaped by COVID-19. Clearly, this crisis is not over by any means. But the road ahead looks clearer and we can begin to look to the future. In this report, we analyse the many changes we have seen in 2020 and 2021, and ask: what are the “sticky trends” that are here to stay? What will the post-pandemic world – and the post-pandemic consumer – look like? And what opportunities and further challenges might we see going forward?

Read more and download the Tetra Pak Index 2021 report⁠⁠

People in masks reading on carton package

Tetra Pak Index 2020

The new Tetra Pak Index finds that two-thirds of respondents see food safety as a major issue for society. The same amount believe that COVID-19 is a “real threat.” At the same time, concern for the environment remains strikingly powerful, pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.

Read more and download Tetra Pak Index 2020⁠

Industry 4.0

Industry 4.0 is a name for the current trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of Things (IoT), cloud computing and cognitive computing. Manufacturers and suppliers want to know if this fourth industrial revolution (4.0) is only for large original equipment manufacturers, or can small or medium-sized enterprises (SMEs) benefit as well?

Johan Nilsson, Vice President Tetra Pak Services, presented a white paper on these issues and others by hosting a live webinar on FoodNavigator on April 17

View webinar Industry 4.0 and sign up to download the white paper⁠

Tetra Pak Index - The convergence of health & environment

The 12th issue of Tetra Pak Index focuses on health and the environment. Historically seen as two separate areas, we’re now seeing them converge within food and beverage, which is perhaps the first industry to see this trend. The report explores the drivers of this new trend, and the opportunities it presents for brands going forward. Environment and health, the top two consumers concerns are now seeing an increasing overlap, with a direct correlation perceived between the two.

Read more and download the report Tetra Pak Index - The convergence of health & environment⁠

Packaging up millennial success

Millennials are the largest and most influential generation of consumers yet. They’re young, aspirational and demanding; and they spend approximately $600 billion annually. They’re coveted by major brands and represent a significant and disruptive force for the global food and beverage industry.

But who are the Millennials and what makes them so disruptive? Tetra Pak examines this question, identifying the needs that characterize this group of consumers and in turn demonstrates how brands can optimize their products and packaging to meet these needs.

Need states - consumer insights

Need States are used by marketers today to provide a clear, fact-based picture of what motivates a consumer to use a product or service.

Say you’re on the beach and it’s hot, you’re going to go for something refreshing to quench your thirst. In the language of Need States, you are looking for comfort. The same might hold true for cold weather. In that case, most consumers would choose a hot chocolate over a cold soda.

At Tetra Pak, we have adopted the Need States model and theory primarily to support food and beverage manufacturers innovate. Need States is one of today’s most recognised and established tools in helping to understand consumer motivation better. It provides an excellent way to identify innovation white spaces together with customers.

Latest white papers

Plant-based frozen desserts are a future delight

Plant-based frozen desserts are booming and becoming mainstream products. Our expertise in dairy and plant-based can lead you into a new product world.

Plant-based frozen desserts are a future delight⁠

Food applications prepared food, milk, JNSD plant-based beverage

Heating technology guide

How can heat exchangers and other heating technology ensure the right shelf life for an increasing variety of products? We’ll help you make the right choice.

Learn about heating technologies in our guide⁠

three glass with plant-based yoghurt-style toped with granola, strawberry, kiwi and cherries

Plant-based yoghurt-style products

Plant-based products are on a roll. They’re popular with customers but difficult to perfect. Download our white paper and learn more.

Read more about plant-based yoghurt-style products⁠

View all white papers⁠

Latest case studies

New school milk programme in Bangladesh

A new school milk programme is launched in Bangladesh with purpose of contributing to the health of children, improving school attendance and dairy development

New school milk programme in Bangladesh ⁠

Baby playing with Tetra Recart food packages

Key shelf-stable food challenges

Expansion, product development and food safety: solutions to 3 key shelf-stable food challenges.

Learn more about key shelf-stable food challenges⁠

New opportunities for pet food producers with consumer trends

New products. New packaging. A new way doing business, with a renewed focus on consumer wants and needs. For pet food producers, the challenges of the pandemic

Consumer trends mean new opportunities for pet food producers⁠

View all cases & articles⁠

Tetra Pak handbooks

Dairy Processing Handbook

With over 600 illustrations and 480 pages of essential reading, the Dairy Processing Handbook is useful reference for dairy professionals and students worldwide. The Dairy Processing Handbook concentrates our vast know-how and provides in-depth, yet easy-to-understand, information on manufacturing processes. Get insights into processing technology and the entire chain – from pasteurization, homogenization and UHT treatment to filtration, automation, service systems, waste water treatment and many other aspects of modern dairy processing.

Read more about Dairy Processing Handbook⁠

Orange Book

Thanks to its rich taste and wholesome benefits, orange juice is the world’s favourite juice beverage. The Orange Book is your comprehensive guide to orange juice production – from tree to table. Freshly updated with the latest market data and new illustrations, the Orange Book presents new findings on vitamin C retention and optimized pasteurization temperatures, along with developments in high-pressure processing and cleaning-in-place. It documents significant changes in the juice market and includes up-to-date research on orange juice consumption patterns in key regions.

Read more about Tetra Pak Orange Book⁠

Coconut Handbook

With over 20 years of knowledge and expertise in the processing and packaging of coconut beverages, the range of solutions offered includes product development, technical and consumer knowledge, innovative packaging and processing solutions. The Coconut Handbook captures all our considerable knowledge and experience about the coconut. This includes general and technical information such as quality aspects, processing and packaging, as well as the health and nutritional benefits of coconut.

Read more about Tetra Pak Coconut Handbook⁠

Soya Handbook

Soy has been used for centuries in the Far East. More recently it has also been used by vegetarians and as a food ingredient in the western world. And today, the consumption of soy products is increasing. The book provides extensive, general and semi-technical information on soy. It discusses soy quality aspects, processing and packaging, as well as the health and nutritional benefits of soy products.

The Soya Handbook aims to share and expand the knowledge base of our Soya Knowledge Centre. We hope that the Soya Handbook not only adds value but also serves as an extension to your own knowledge on soya.

Read more about Tetra Pak Soya Handbook⁠

Webcast on food safety and Industry. 4.0

Tune in to hear more about food safety challenges in the changing world and some of the practical ways to prevent food safety issues and detect problems before they occur through digital technologies.

Alex Bromage, Global Senior Food Safety and Quality Manager at Tetra Pak said, “It’s not a one-size-fits-all approach but working together as an industry with partners, there are opportunities to transform and to meet challenges of the rapidly changing world of the future. The most obvious food safety challenge that the industry is currently facing is COVID-19.

View more videos: Tetra Pak Webcast Food Safety playlist⁠

Webcast on food safety and Industry. 4.0

View more videos: Tetra Pak Webcast Food Safety playlist⁠

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Trends, research and insights

Understand the latest consumer and retail trends

Trends, research & insights

Tetra Pak Index 2021

Tetra Pak Index 2020

​Industry 4.0

Tetra Pak Index - The convergence of health & environment

Packaging up millennial success

Need states - consumer insights

Latest white papers

Plant-based frozen desserts are a future delight

Heating technology guide

Plant-based yoghurt-style products

Latest case studies

New school milk programme in Bangladesh

Key shelf-stable food challenges

New opportunities for pet food producers with consumer trends

Tetra Pak handbooks

Dairy Processing Handbook

Orange Book

Coconut Handbook

Soya Handbook

Webcast on food safety and Industry. 4.0

Webcast on food safety and Industry. 4.0

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Industry 4.0