Pet food

Pet owners aren’t just growing in number, they’re more discerning than ever. And that means a focus on pet wellbeing, natural, healthy food packed with nutrition, plus sustainability. Take a bite out of the booming wet pet food market with Tetra Recart, the smart packaging solution.

See all Tetra Pak pet food manufacturing and food packaging below.

Discover new ways to win in wet pet food

Facts 40+ billion in revenue

Wet pet food continues to gain value

Wet pet food is expected to generate more than EUR 40 billion in revenue by 2027, with volume growing in line with the wider pet food category. This momentum creates attractive headroom for innovation in products and packaging.


GlobalData, 2024

Facts 44% sold online

Online channels are reshaping the category

By 2028, 44% of pet products are expected to be sold online. Lighter, space‑efficient wet pet food packaging has a clear advantage in e‑commerce, from shipping efficiency to impact on screen.

 

Euromonitor International Passport, 2023