Is your vegetables portfolio keeping up with changing habits?

Vegetables sit at the crossroads of health, value and convenience. As consumers try to eat more plants, manage budgets and cut food waste, prepared and canned vegetables are a natural fit for everyday cooking. At the same time, co‑packers, brand owners and retailers must protect margins, differentiate ranges and respond to expectations on sustainability. 

The challenge is how to modernise vegetables packaging and unlock innovation without adding complexity or cost. Moving from traditional packages to paper‑based Tetra Recart cartons opens new ways to grow and future‑proof your vegetables business.

Find new growth in prepared vegetables

Facts 12,8 bn kg globally

Prepared vegetables volumes are rising

Global volumes of prepared vegetables are expected to reach 12.8bn kg by 2028, with the category growing 1.8% over the same period. This steady growth underpins demand for convenient, long‑life vegetables and creates room for new formats, mixes and meal solutions.

 

Source: GlobalData

Facts 44% will pay more

Convenience reshapes home cooking

44% of global consumers say they are willing to spend more to save time, and many struggle to use fresh produce before it spoils. Ready‑to‑use vegetables that shorten preparation time fit these needs and can help reduce avoidable waste at home.

 


Sources: Euromonitor Voice of the Consumer: Lifestyles Survey, 2023; Dynata/Mintel, 2021–2023

Facts 56% try to cut waste

Consumers turning to long-life vegetables

56% of consumers say they actively try to reduce food waste. Shelf‑stable vegetables with a longer shelf life and suitable portion sizes can support these efforts, especially when combined with packaging that aligns with expectations on use of paper‑based materials.

 

Source: Euromonitor Voice of the Consumer: Lifestyles Survey, 2023