Vegetables

Healthier ingredients and convenience are key considerations for the new generation of home cooks, particularly when it comes to packaged vegetables. Tetra Recart seals in taste, nutrition, and flavour in a robust, functional package, making it the perfect home-cooking helper.

Find new growth in prepared vegetables

Facts 12,8 bn kg globally

Prepared vegetables volumes are rising

Global volumes of prepared vegetables are expected to reach 12.8bn kg by 2028, with the category growing 1.8% over the same period. This steady growth underpins demand for convenient, long‑life vegetables and creates room for new formats, mixes and meal solutions.

 

Source: GlobalData

Facts 44% will pay more

Convenience reshapes home cooking

44% of global consumers say they are willing to spend more to save time, and many struggle to use fresh produce before it spoils. Ready‑to‑use vegetables that shorten preparation time fit these needs and can help reduce avoidable waste at home.

 


Sources: Euromonitor Voice of the Consumer: Lifestyles Survey, 2023; Dynata/Mintel, 2021–2023

Facts 56% try to cut waste

Consumers turning to long-life vegetables

56% of consumers say they actively try to reduce food waste. Shelf‑stable vegetables with a longer shelf life and suitable portion sizes can support these efforts, especially when combined with packaging that aligns with expectations on use of paper‑based materials.

 

Source: Euromonitor Voice of the Consumer: Lifestyles Survey, 2023