A category of growing opportunities

Consumer preferences, drinking occasions and product expectations are evolving. Together, they are creating new opportunities across the RTD alcoholic beverage category.

Zoom in of an orange with fact 9.8bn

9.8 litres projected by 2029

Consumed volumes are expected to grow from 9 billion litres in 2025 to 9.8 billion litres by 2029, with annual consumption growth projected at 2% (CAGR 2026–2029).¹

Zoom in on trees with fact 40%

40% of consumers choose low-alcohol alternatives

Growing interest in moderation and changing drinking habits are increasing demand for low-alcohol versions of alcoholic beverages, with 17% of consumers also choosing no-alcohol alternatives.²

RTD alcoholic beverage in carton placed in a pocket with the number 80%

82% rank easy-to-handle packaging as a purchase driver

Convenience remains an important factor in purchase decisions, highlighting the role packaging plays in supporting consumer preferences and consumption occasions.²

Let's create new tastes

Consumer preferences are reshaping the alcoholic beverages landscape. New occasions, changing lifestyles and growing demand for convenience are driving the rise of RTD alcoholic beverages and creating new opportunities for producers and brands.

 

From festivals and sporting events to beach gatherings, picnics and outdoor celebrations, carton packaging helps unlock consumption occasions beyond traditional venues.

Let's create new tastes

Consumer preferences are reshaping the alcoholic beverages landscape. New occasions, changing lifestyles and growing demand for convenience are driving the rise of RTD alcoholic beverages and creating new opportunities for producers and brands.

 

From festivals and sporting events to beach gatherings, picnics and outdoor celebrations, carton packaging helps unlock consumption occasions beyond traditional venues.