2018-04-05
LAUSANNE, SWITZERLAND

​​​​​​​​​​​​​​​​​​​Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention​

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

Tetra Pak Artistry will include:​

  • Tetra Pak® Reflect: to incorporate holographic effects onto the package
  • Tetra Pak® Metallized: to create a metallic effect
  • Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres

More offerings are in the pipeline, including Tetra Pak® Sculpt, an embossed surface texture for an innovative consumer experience.

​The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

Media contacts for more information​​

Zoe Ngobeni, Tetra Pak, Tel: +39 059 879 9028                    

Camilla Medd, Edelman for Tetra Pak​, Tel: +44 (0)20 3047 4023​

Related downloads

Carton lineup, Tetra Pak® Artistry

Carton lineup, Tetra Pak® Artistry

Carton lineup, Tetra Pak® Artistry

(IMAGE, 2720 KB)

Cartons on desk, Tetra Pak Artistry

Cartons on desk, Tetra Pak® Artistry

Cartons on desk, Tetra Pak® Artistry

(IMAGE, 255 KB)

Cartons, Tetra Pak® Artistry

Cartons, Tetra Pak®Artistry

Cartons, Tetra Pak®Artistry

(IMAGE, 1558 KB)

Creating packaging designs

Creating packaging designs

Creating packaging designs

(IMAGE, 3950 KB)