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Consumer trends in the food & beverage industry.
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TREND REPORT
The plant-based beverage category is growing at an accelerated rate, driven by – among other things – people’s interest in health and sustainability. But it is a fast-moving category, and consumer preferences change quickly.
This report gives you a sneak peek into the heads of your consumers. It helps you understand why people choose or reject plant-based beverages, and what they expect from their next product. We hope you find it inspiring!
THE INTEGRATED EDGE