Get your food supplement and nutrition product to market faster with co-packers
The food supplement and nutrition category is already significant, and is expected to continue to grow globally in the coming years as people take a more proactive approach to their health and wellbeing. With a huge potential target audience, and plenty of room for innovation, how can you get your exciting new product to market in the fastest, most cost-efficient way? Co-packing could be the solution you’re looking for.
Overall growth in the food supplement and nutrition category is expected to be around 4% annually until 20271, and protein remains the most interesting functional ingredient for consumers2.
Ready-to-drink (RTD) protein products are especially interesting as they command a higher price per litre3 than powders, increasing the potential profit margins for producers. They also appeal to consumers thanks to the improved convenience.
The main challenge is to innovate in this category while minimising risks, recognising the potential challenges, and being able to quickly adapt to changing consumer demands.
Collaborate with co-packers
Working with a co-packer is a great way to enter a new category quickly, and without the financial commitment of purchasing new equipment.
Co-packers help brands and producers all over the world to get their products to market, and can offer product- and package-specific expertise that can help turn a concept to a final product in the smoothest, most efficient way. Essentially, co-packers offer the capacity, equipment, processing and packaging you need, and can even help with the sourcing of raw ingredients.
Get ahead of the curve
This is particularly valuable in a segment which is not only evolving, but also has such a variety of consumers to appeal to. So whether you want to make an RTD protein shake for the sports nutrition market, or a functional lifestyle beverage that boosts energy and vitality, there will be a co-packer in our network that quickly can help bring your idea to life.
Innovate, test, and iterate
In addition to being able to help you get new products to market quicker, co-packers also make it easier to innovate and to test new products, packaging, flavours and features. Rather than committing to large quantities of an unproven idea, you can work with co-packers to try a new idea in a smaller batch, which can give you all the information and insights you need to set up a successful launch on a larger scale.
Develop the right product, fast
The demand for plant-based protein is growing, but the flavour is still perceived as being less tasty than other alternatives. For new recipes and flavour combinations that use a plant-based protein as a base, this means that testeing is crucial. The quicker you can do this, the quicker you can develop a great new product. Experienced co-packers can help streamline this process.
The product is only one part of the equation though, as the package also makes a big difference. Whether you’re looking for a smaller portion pack that’s made for convenience and on-the-go consumption, or a larger carton designed to be kept in the fridge, you will be able to find a co-packer that has the options you’re looking for.
There are a few things to look out for when choosing a co-packer. Product quality is the main priority of course, but production capacity, price, infrastructure and geographical location are all important factors.
We have access to a global network of co-packers, so we can work with you to find the ideal match for your business and product. This means you get access to a proven co-packer via a trusted source, and you find the one that meets your specific needs.
The food supplement and nutrition market is ready for innovation, and entering this high-margin category could unlock new levels of success and profitability for your business. With help from the right co-packer and our Marketing Services, you could take a brilliant idea from concept to shelf in a quick and cost-efficient way, and launch the right product at the right time.
Get in touch with our experts today and we can help you get started on this exciting journey.
Global co-packer network
1) Researched 17 countries, RTD, Powder, Gel, Soup, Liquid, Enteral
2) Innova Health & Nutrition Survey 2023 (Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, UK, US)
3) Researched 17 countries, RTD, Powder, Gel, Soup, Liquid, Enteral